Module 5B: Research and Post

I researched three cybersecurity-related Facebook pages: Cybersecurity Company, Cybersecurity Canada, and SecLogi (Logistics for Cybersecurity). Each one approaches Facebook differently, and analyzing them helped me see what works well and what could be improved, especially compared to the direction I would want to take with my own business.

The first page, Cybersecurity Company, appears to use Facebook mainly as a basic online presence rather than as an active engagement tool. They post cybersecurity-themed images and occasionally share screenshots of helping clients recover accounts, which does add some credibility. However, most of their posts lack detailed captions or educational substance. In my opinion, they are not using Facebook very effectively. Their cover photo is cropped incorrectly and looks unprofessional, and their call-to-action is not very clear. Posting appears inconsistent, and there is little interaction with followers. They could improve by creating properly sized graphics, posting educational tips regularly, and adding clearer calls to action such as “Message Us” or “Book a Consultation.”

Cyber Security Company Facebook Link

The second page, Cybersecurity Canada, is more active and appears to use Facebook more strategically. They post news articles about data breaches and hacking incidents, which helps spread awareness. They even shared a meme related to cybersecurity certification, which makes the brand feel more human and relatable. Their cover photo is properly formatted and visible across the page, which is a strong point. However, their “About” section is very minimal and not very personable, and their linked website looks basic. They post more frequently than the first page, which makes them more effective overall, but they could strengthen their brand by expanding their biography, improving their website, and creating more original educational content rather than primarily sharing outside articles.

Cyber Security Canada Facebook Link

The third page, SecLogi, shows signs of what could have been strong engagement, but it is currently inactive. Their cover photo clearly states their services, and they have a contact button, which is good. However, the image is low resolution, and their website link does not work, which hurts credibility. They have not posted consistently in several years. What stood out to me was that they previously used polls and webinars to interact with their audience. That type of engagement is something I did not see much of on the other pages, and it is actually a strong way to build trust and involvement. If they were active again, improving the image quality, fixing the website link, and resuming interactive posts would make their page much stronger.

Seclogi Facebook Link

Overall, in my opinion, these pages show effort and intention, but they also highlight how challenging it can be to manage a business presence on Facebook effectively. As someone who is still learning about social media strategy myself, I can see that maintaining consistency, branding, engagement, and technical details like image formatting or working links takes more attention than I originally realized. It would likely benefit many companies to have a dedicated social media consultant, because there is a lot that goes into managing a page properly, and that can easily be overlooked when business owners are focused on delivering their core services. Doing this research helped me understand that Facebook is not just about posting occasionally. It requires planning, clarity, and ongoing maintenance to truly be effective.

Module 5: Setting up a FaceBook Business Page

 Facebook Business Page URL: Before You Click Facebook Page

Setting up my Facebook business page for Before You Click was honestly easier than I expected. Like most platforms, once I slowed down and actually read the options instead of just clicking around randomly, everything made sense. The layout is pretty intuitive, and Facebook walks you through most of the important steps like adding a profile photo, cover photo, description, and action button.

It wasn’t really tricky at all. I didn’t need to watch any instructional videos or look up tutorials. I just explored the settings and adjusted things as I went. I even took it a step further and created a simple website to link to the page, just because I was already on my computer and it didn’t take much extra effort. That part was actually kind of fun.

I already had a personal Facebook page, so I didn’t need to create one before making the business page. I don’t use my personal page for much besides scrolling reels and keeping up with fishing content, especially the swimbait groups I’ve mentioned in previous posts. Overall, the process was smooth and straightforward, and it made the idea of building an online presence feel a lot more manageable than I thought it would.

Module 4B: My Business Logo

 

For my brand I created a logo for Before You Click (B4UClick) that focuses on guidance and reassurance instead of fear. The purpose of the business is to help everyday people make safe decisions online before problems happen, so I wanted the logo to immediately communicate calmness and trust rather than warning or danger.

The cursor in the design represents the moment most online scams happen, when someone is about to click a link or respond to a message. Instead of showing the click as a mistake, the checkmark symbolizes pausing and verifying first. The idea is not to scare users, but to remind them they have time to stop and think.

I intentionally avoided common cyber security imagery like aggressive shields, locks, or hacker symbols. Many security companies rely on fear-based visuals, but my service is meant to feel supportive and judgment-free. The design is meant to look like guidance rather than enforcement.

The color choices were also important. I chose soft blue and green tones because they feel calm, trustworthy, and approachable. Red or dark colors often signal danger or that someone has already done something wrong, while these colors encourage people to ask questions without feeling embarrassed. The rounded shapes help reinforce the idea of patience and friendliness.

Overall, the logo reflects the goal of the business: helping people slow down, check first, and stay protected. It visually matches the meaning behind the tagline, “Real help before real problems,” which emphasizes prevention and reassurance instead of panic after something goes wrong.

Module 4: My Business and My Brand

 My business focuses on teaching everyday people how to stay safe online in a way that actually makes sense to them. The name is Before You Click, or B4UClick for short. The idea behind it is simple: most cyber security problems don’t happen because hackers are geniuses, they happen because normal people panic, trust something that looks real, or just don’t know what to look for. I want to focus less on technical jargon and more on helping people feel confident using their phones, email, banking apps, and social media without fear.

The main audience I care about is older adults, especially seniors, but also small business owners or anyone who didn’t grow up with technology. A lot of cyber security companies aim their services at big corporations because they have more money to lose, but regular people have just as much at stake. One wrong click can wipe out savings, lock someone out of accounts, or cause stress that lasts for months. My goal would be to offer simple group seminars, easy-to-understand training sessions, and even a hotline-style service where someone can call and ask, “Hey, is this message real?” without feeling embarrassed.

This idea is personal to me because my mom, who is in her 60s, once received a text from a number claiming to be her bank. It looked real and professional, and it told her she needed to verify suspicious activity. She clicked the link, signed in to what turned out to be a cloned banking website, and within minutes the scammers drained the account. Thankfully it wasn’t her primary account, but the bank couldn’t recover the money because technically she willingly entered her login information. Watching that happen showed me how these scams don’t trick people because they’re careless, they trick people because they’re designed to create urgency and fear.

While earning my bachelor’s degree, I completed a capstone research project on common cyber security attacks and gave a presentation on it, even explaining it to my family afterward. One thing that stood out was that the majority of real-world threats are not advanced hacking techniques. They are simple phishing attempts, fake texts, fake emails, and phone scams that rely on human reaction rather than technical weakness. Technology keeps advancing quickly, especially with smart devices and connected home products, but the everyday users of those devices don’t have time to keep up with the risks that come with them. That gap is exactly what this business is meant to address.

Because of situations like that, I would want B4UClick to focus on prevention instead of repair. Things like short educational videos, printable guides, QR codes inside product packaging for smart devices, or even small prompts in apps asking if users want a quick safety tip before signing in somewhere unfamiliar. The goal wouldn’t be to overwhelm people with rules, but to build habits, slowing down, verifying messages, and recognizing emotional pressure tactics scammers rely on. Cyber security should become a normal part of everyday life, not something people only think about after damage is done, because prevention is always better than recovery.

Overall, the purpose of this business would be to make cyber security feel approachable instead of intimidating. People shouldn’t feel dumb for asking questions, and they shouldn’t have to guess whether something is safe. If someone can pause for a moment and think before they click, then the service has already done its job. That is the idea behind the tagline: Real help before real problems.

 

Module 3B: Defining My Target Market

 At the moment, I do not own a business and do not plan on starting one, and I am not very familiar with what goes into running or managing a business. For this assignment, I thought it made more sense to focus on a real situation I am familiar with rather than trying to invent something unrealistic. The example that immediately came to mind is ReJoyce Rescue, a local rescue in the Menifee/Homeland area run by a woman named Joyce. While it is not a traditional for-profit business, it depends heavily on visibility, community support, and communication, which makes social media especially important to its success.

ReJoyce Rescue is a 501(c)(3) nonprofit dedicated to rescuing, rehabilitating, and rehoming animals in need. Joyce provides a safe haven for a wide range of animals, including old livestock and domestic birds, many of which are in their forever homes while others are fostered until adoption. Some of the animals she takes in come from shelters where they were red-listed and scheduled to be slaughtered. Her mission is rooted in genuine care for animals that are often overlooked, and it is clear that everything she does is driven by compassion rather than profit.

My family and I were introduced to ReJoyce Rescue through Facebook when my wife was looking for someone who could take leftover pumpkins after Halloween. Joyce responded and invited us to bring them to her property, where we were able to feed pigs and spend time with the animals. Later, she welcomed us back with our kids, allowing them to help feed horses, pigs, tortoises, rabbits, and other animals. Seeing this firsthand made it obvious how much time, effort, and care goes into maintaining the rescue and keeping the animals healthy and socialized.

Based on this experience, I see ReJoyce Rescue’s ideal target market as people who care deeply about animals, especially farm animals, as well as families who value hands-on, meaningful experiences. In areas like Menifee, Temecula, Murrieta, and surrounding wine-country communities, many residents already have an interest in animals, land, and rural living. Families with children are an especially strong part of this target market, since visiting and interacting with the animals helps children learn empathy, responsibility, and respect for living creatures.

From a social media perspective, Joyce currently uses Facebook (Joyce's FB) to share updates, but she has mentioned that she does not have much experience with advertising or online outreach and is still trying to optimize a her website (https://rejoycerescue.org/). This is where social media knowledge could make a big difference. Sharing consistent posts about animal rescues, adoption needs, donation opportunities, and day-to-day life at the rescue would directly appeal to families and animal lovers in the local community who are most likely to support or get involved. If I were acting as a social media consultant, my goal would be to help her tell her story clearly and consistently, using social media as a tool to connect compassionate people with a cause that truly makes an impact.

Module 3: Defining a Target Market

Social media has significantly changed how businesses and consumers communicate. Instead of relying on phone calls, emails, or in-person visits, customers can now interact with businesses directly through platforms like Instagram and Facebook. This shift makes it much easier for consumers to ask questions, share experiences, and get responses quickly. It also creates transparency, since communication happens publicly and can be seen by others. Compared to the past, social media speeds up problem-solving and gives consumers more visibility and influence when interacting with businesses.

A target market is the specific group of people a business is trying to reach with its products and messaging. This group usually shares common interests, behaviors, or needs. Understanding a target market allows businesses to create content that feels relevant and engaging rather than generic. Social media plays a major role in reaching a target market because it allows businesses to communicate directly with the people most likely to support them.

Working Class Zero (WorkingClassZero) targets anglers, especially those involved in swimbait fishing and fishing culture. Their content is primarily shared through Instagram and includes product drops, event appearances, behind-the-scenes updates, and reposts of customer catches. This type of content helps build connection by making customers feel seen and involved. From my own experience, Instagram has been the fastest and most reliable way to interact with them, whether it’s asking questions about colors or materials or staying updated on new releases. I believe they are very effective at reaching their target market because their communication feels genuine, consistent, and tailored specifically to anglers who already support the brand.

Swimbait Universe (SwimBait Universe FB) (SwimbaitUniverse Store) targets experienced anglers, collectors, and bait builders who are interested in learning and sharing knowledge about swimbait fishing. The information shared includes reviews, discussions, builder highlights, and detailed feedback from members who have firsthand experience with expensive or hard-to-find products. This builds trust and helps consumers make informed decisions. Personally, I have used this group to learn about new baits, discover builders, and share my own fishing experiences, which led to meaningful discussions and helpful feedback. Their approach is effective because the community is active, honest, and well moderated, which keeps discussions credible and useful.

TrashyBass Swimbaits, click on the Instagram link to see some of those works of art, (TrashyBass IG) (TrashyBass Swimbaits FB) targets anglers who appreciate handmade, high-quality lures and understand the value of small-batch craftsmanship. The brand relies mostly on social media visibility and customer posts rather than traditional advertising. Information shared focuses on the finished product and real-world results rather than marketing hype. From my experience, seeing consistent catch photos and long-term use from other anglers gave me confidence in the quality before ever purchasing one myself. While communication is more limited compared to larger companies, this approach works well for its target market because expectations are clear and the emphasis stays on craftsmanship and authenticity.

Overall, I feel all three businesses do an effective job reaching their target markets by sharing content that is relevant, honest, and interesting to their audiences. Social media allows them to build trust, maintain transparency, and create strong connections with consumers. For smaller businesses especially, social media is not just a marketing tool but a primary way to survive and grow. When used thoughtfully, it strengthens the relationship between businesses and the people who support them.

Side note: The lure that is in the bass's mouth in my blog background is a TrashyBass Swimbait. 

Class Comments on Theme Choice

I took some time to read through my classmates’ blogs and left comments on their theme choices for the following students:

Devon Biancamano - https://csit155-sp26-dbiancamano.blogspot.com/

Josh Diaz - https://csit155-sp26-joshd.blogspot.com/

Carol Hadnot - https://csit155-sp26-hadnotc.blogspot.com/

Noah Meunier - https://csit155-sp26-noahm.blogspot.com/

Cassandra Ramirez - https://csit155-sp26-ramirezc.blogspot.com/

Module 2: Positive Comments

I recently left positive reviews for three businesses that I genuinely enjoy and continue to support. I believe positive feedback is just as important as criticism, especially when a business consistently provides good service or a great experience. When something stands out to me in a good way, I think it is worth taking a moment to acknowledge it publicly.

One of the businesses I reviewed was Turner’s Outdoorsman in Temecula. I have been shopping there for years, mostly for fishing gear and firearms, and the service has always been reliable. I wanted to highlight the knowledge and helpfulness of the staff, especially someone who has assisted me multiple times and made each visit easier. I also mentioned that while the gun counter can get busy, the level of service makes the wait understandable and worthwhile.

Another review I left was for Red Door Escape Room near the Promenade Mall. This was a family experience that stood out because everyone had a great time, including my kids. The staff was welcoming and helpful throughout the entire experience, which made it even more enjoyable. We were able to complete our escape room, and it was one of those activities that felt rewarding and fun at the same time, so leaving a positive review felt deserved.

I also left a review for The Brunch House at Doffo after a weekday brunch with my wife. The experience was calm and relaxing, with great service, good food, and a peaceful atmosphere. It felt like the kind of place that is perfect for slowing down and enjoying time together, which made me want to recommend it to others looking for a similar experience.

Leaving these reviews was my way of supporting businesses that have done things right. Positive comments help future customers know what to expect, and they can make a real difference for businesses, especially smaller or local ones. When good service or a good experience stands out, I think it is worth sharing.

Module 2: Business & Consumers: Communication and Reviews

Communicating with businesses has changed a lot over the years, and social media has made it much easier for customers to be seen and heard. One of the biggest things I have noticed is how quickly a business will respond when an issue or comment is made publicly. The larger a person’s following is, the more attention their comment tends to get, especially if they are an influencer. Whether the comment is positive or negative, businesses seem to act on it quickly. At the same time, I have also seen regular customers post about small issues, like a mix-up with an order, and the business steps in almost immediately to help resolve it. That kind of responsiveness did not really exist before social media.

In the past, communication with a business usually meant calling, emailing, or filling out a form and hoping it reached the right person. I would imagine it was harder to get in touch with someone who could actually fix a problem, and there was more opportunity for issues to be ignored or handled quietly. With social media, everything is out in the open. Comments, complaints, and praise are visible to anyone who sees the post, which adds a level of accountability. Businesses are more exposed, and that exposure pushes them to address issues faster and more publicly.

When it comes to the type of communication I see on platforms like Instagram and Facebook, a lot of it is advertising. Businesses are essentially marketing their products and services nonstop, which is one of the biggest advantages social media gives them. At the same time, customers are interacting directly with those posts by leaving comments, asking questions, and sharing reviews. That two-way communication helps businesses build visibility and trust, while also giving customers a space to share their experiences.

While looking through reviews during my research, I noticed that some people can be extremely nitpicky. It sometimes feels like certain reviewers have too much time on their hands and focus on the smallest details. Because of that, I think reviews always need to be taken with a grain of salt. You never really know if the reviewer or the employee involved was just having a bad day, so I try not to take any single review at face value. Looking at patterns across multiple reviews feels more reliable than focusing on one extreme opinion.

When I leave reviews myself, I tend to focus on positive experiences. I am pretty easygoing, so if something minor goes wrong, I usually do not jump straight to leaving a negative review. I try to understand that mistakes can happen without bad intentions behind them. If something does bother me, I am more likely to reach out directly and offer respectful, constructive feedback instead of posting publicly in anger. I very rarely leave negative reviews, and only when the service or product is clearly and intentionally bad across the board.

If I owned a business and managed its social media presence, I would make clear and respectful communication a priority. I would respond to both positive and negative comments because customers are the reason a business stays alive. While I would not try to please everyone, I would always explain situations honestly and professionally. For positive reviews, I would absolutely acknowledge and thank customers, and if possible, reward them in small ways like discounts or vouchers. That kind of response not only shows appreciation but also encourages continued support and loyalty.